This Adexsi UK Brand Assets resource is intended to support the Adexsi UK Brand Identity document.
Always check the dates associated with downloads and always use the most up to date version. If you have older assets on your device, please delete them.
Updated Oct 20th 2025
The Adexsi UK logo is built on the Microgramma typeface, with selected letterforms redrawn for balance and consistency. Spacing has been refined by eye to create a distinctive and harmonious mark.
Updated Oct 20th 2025
To ensure clarity and impact, the Adexsi UK logo must always be surrounded by clear space. This “safe area” must remain free from text, graphics, or other visual elements.
Adexsi UK brand fonts have been chosen to complement the logo and provide a clear, contemporary visual language.
Saira should be used for headings & subheadings, whilst Rubik should be used for body text. Rubik Medium can be used for accented body text, but should be used sparingly. Italic versions of Rubik Light & Medium can also be used.
Updated Oct 10th 2025
Jumping breezes flow quickly through boxed HVAC vents
Jumping breezes flow quickly through boxed HVAC vents
Jumping breezes flow quickly through boxed HVAC vents
Jumping breezes flow quickly through boxed HVAC vents
The Adexsi UK identity is built on two core brand colours: Flame (Pantone 152) and Charcoal. These provide energy, contrast, and recognisability across all applications.
CMYK 0, 61, 100, 0
RGB 230, 115, 0
HEX #E67300
CMYK 0, 32, 54, 97
RGB 25, 20, 10
HEX #19140A
Secondary colours are under development and will be defined in collaboration with the Adexsi UK team. Once agreed, they will support the primary palette and provide flexibility for wider applications.
CMYK 100, 58, 0, 56
RGB 0, 47, 85
HEX #002F55
CMYK 82, 6, 55, 28
RGB 33, 126, 96
HEX #217E60
CMYK 0, 79, 73, 45
RGB 140, 35, 38
HEX #8C2326
CMYK 28, 24, 27, 5
RGB 178, 178, 178
HEX #B2B2B2